Communications Officers

The MASU Chief Communications Officers (CCO) Committee consists of the chief officers at Michigan’s public universities responsible for university communications, public and media relations, marketing, and brand strategy. Included in this committee’s portfolio are all strategic communications topics, including media relationships, marketing, social media utilization, and crisis communications. The CCO committee meets as a gathering of professionals, many of whom are former journalists and reporters, to collaborate on issues of common interest, learn from one another, and share best practices in public higher education communications.

As with all MASU committees, during their convenings, members of the CCO Committee provide insight on the implications of current state and federal policy issues and fiscal dynamics affecting Michigan’s public universities. Traditional and emerging higher education topics and trends are considered from the perspective of communications officers, with particular attention paid to such issues as university trust and transparency, the shifting media landscape, helping the public understand the value of higher education, recruiting efforts, and connecting relevant research with the public.

Central Michigan University

John Veillux, Vice President and Chief Marketing Officer
305 West Hopkins Court
West Hall
Mt. Pleasant, MI 48859

(989) 774-6107

Heather Smith, Director of Communications

University Communications

Mt. Pleasant, MI 48859

(989) 774-1702

Eastern Michigan University
Walter Kraft, Vice President, Communications
102 Welch Hall
Ypsilanti, MI 48197

(734) 487-6895

Geoff Larcom, Executive Director, Media Relations

18 Welch Hall

Ypsilanti, MI 48197
(734) 487-4401

Ferris State University
Shelly Pearcy, Vice President for University Advancement and Marketing
Big Rapids, MI 49307
(231) 591-2065

Sandy Gholston, Manager, News Services and Social Media

Big Rapids, MI 49307

420 Oak Street, Prakken Building 108

(231) 591-2021

Michelle Rasmussen, Communications Officer

Big Rapids, MI 49307

(231) 591-3965

Grand Valley State University
Mary Eilleen Lyon, Associate Vice President for News and Information Services
260 Lake Michigan Hall
Allendale, MI 49401
(616) 331-2221

Lake Superior State University

Sharmay Wood

Interim Director of Marketing & Communications

650 W. Easterday Avenue

Sault Ste. Marie, MI 49783

(906) 635-2089

Michael Beazley

Interim Dean of Admissions and Marketing

650 W. Easterday Avenue

Sault Ste. Marie, MI 49783

(906) 635-2634

Michigan State University
Emily Guerrant, Vice President and University Spokesperson

405 Olds Hall
East Lansing, MI 48824
(517) 355-2281

Heather S. Swain, Vice President for Communications and Brand Strategy
405 Olds Hall
East Lansing, MI 48824
(517) 355-7958

Michigan Technological University
Dr. John B. Lehman, Vice President for University Relations and Enrollment

1400 Townsend Drive

Houghton, MI 49931

(906) 487-1832

Stefanie Sidortsova, Director of Communications and Public Relations
1400 Townsend Drive - Administration Building
Houghton, MI 49931
(906) 487-1777

Ian Repp, Director of University Marketing and Communications
1400 Townsend Drive - Administration Building
Houghton, MI 49931
(906) 487-2354

Northern Michigan University
Kristi Evans, News Director
1401 Presque Isle Avenue
Marquette, MI 49855
(906) 227-2720

Derek Hall, Chief Marketing Officer
1401 Presque Isle Avenue
Marquette, MI 49855
(906) 227-2716

Oakland University

Brian Bierley

Director of Media Relations

(248) 370-4346

Dave Groves, Asst. Director of Media Relations
Rochester, MI 48309-4401
(248) 370-2759

John O. Young, Associate Vice President
2200 N. Squirrel Road
Rochester, MI 48309-4401
(248) 370-2946

Saginaw Valley State University
J.J. Boehm, Interim Executive Director of University Communications (Chair)
389 Wickes Hall
University Center, MI 48710
(989) 964-4055

The University of Michigan

Kallie Michels, Vice President for Communications

503 Thompson Street

2028 Fleming Administration Building

Ann Arbor, MI 48109

(734) 763-5800

Rick Fitzgerald, Executive Vice President for Public Affairs

503 Thompson Street

1022 Fleming Administration Building
Ann Arbor, MI 48109

(734) 615-1563

The University of Michigan-Dearborn
Beth Marmarelli, Director, Communications and Marketing

4901 Evergreen Road - 1040 AB

Dearborn, MI 48128

(313) 593-5542

Ken Kettenbeil, Vice Chancellor for External Relations
University of Michigan-Dearborn
4901 Evergreen Rd. 1040 AB
Dearborn, MI 48128-2406

(313) 593-5518

The University of Michigan-Flint
Bill Barker, Communications Strategist

University Communications & Marketing

(810) 237-6570

Wayne State University
Matt Lockwood, Director of Communications

Detroit, MI 48202
(313) 577-9098

Western Michigan University
Tony Proudfoot, Vice President for Marketing and Strategic Communications
Kalamazoo, MI 49008
(269) 387-8412

Paula Davis, Executive Director of University Relations

Kalamazoo, MI 49008

(269) 387-8411